When it comes to digital marketing, few things are as important as the tools digital marketers use to accomplish their tasks. Many different types of these tools exist, ranging from social media platforms like Facebook and Instagram to analytics programs like Google Analytics. Marketers can easily create, test, and measure the performance of their campaigns with digital marketing tools.
Do you think it is possible to work as a marketer without digital marketing tools? I’m sure you can’t. In fact, I can’t even imagine it.
Marketing tools are an integral part of our everyday activities, no doubt. But which tools are the best?
I think that’s a tricky question. In this article, I’ll try to answer it.
Take a look at a comprehensive list of online tools that can boost your digital marketing strategy…
7 best digital marketing tools to make your business stand out
1. Survey Anyplace
A survey is a great way to connect with your target audience and get some valuable feedback. It’s essential to ask your customers about their experiences with your brand, products, or services in order to better understand their preferences.
You can create your own customized surveys using Survey Anyplace, a third-party application. There are mobile-friendly templates you can customize with questions that are relevant to your business. With a free trial, you can see if it fits your needs.
Slack may be an asset to a small- to medium-sized business that wants to streamline its communication. By encouraging collaboration, networking, and online meetings, this application keeps the conversations focused on business.
There are a lot of benefits to using Slack, including the ability to integrate third-party apps to share data, such as analytics, A/B test results, transaction details, and customer information. You can use it for free for smaller companies, and you can get a discount for large companies.
Trello is a powerful marketing tool that your marketing team will appreciate. The application can be used for brainstorming and strategizing content marketing as a project management tool. No matter where your team is located, you can use this tool. It’s free and easy to use.
Topic cards can be created by users and notes can be added to each one. Tasks can be assigned to team members easily, and they can be marked as finished once they have been completed.
Canva is most likely familiar to those who have done any type of marketing. Currently, it is one of the most recognized marketing tools as a free platform. Canva Business is a little different, though.
You gain access to a digital library of design templates and elements when you upgrade. You can create custom content for marketing purposes using the drag-and-drop feature. One of the biggest benefits is that you don’t need a graphic designer. Using it is easy for anyone on your marketing team.
5. Google Ads
When you’re looking for a marketing tool to use for your digital advertising, Google Ads is a great choice. The Google Keyword Planner allows you to use pay-per-call or pay-per-click ads. You can also use pay-per-click ads for search engine optimization.
Optimizing your digital ads and improving organic search can both be achieved using keyword planners. Once your Google Ad is displayed on the search results page, wherever a user searches for your chosen keywords, your ad will appear.
6. Google Analytics
Google Analytics is another great tool from Google for marketing. It allows you to see who is visiting your website, how they got there, and how long they spent on your pages. It’s free to use. You can also track conversions and locate hotspots on your website.
If you are new to Google Analytics, the company offers a free training course that results in a certificate of completion.
Influencer marketing is an integral part of digital marketing. Although it can be difficult to identify which ones are real and which ones are fake, there are ways to use the internet to find them. Using Buzzsumo, you can identify the top influencers in the industry or niche you’re trying to break into and connect with them. This tool can also be used to find out about new trends and to tell trending content from evergreen content.
The two most important ways to measure the performance of your content are analytics and social mentions, and you can access those features for a monthly fee.
When you’ve sorted out your digital marketing tools, you’ll be better able to handle your campaigns and also have a better handle on how your marketing is going.
Using the right tools for your digital marketing tactics and plan can make your life easier – from planning to scheduling to publishing. Choose tools that will help you reach your goals.